The fashion and beauty trends that are taking Europe by storm this summer are a delightful mix of nostalgia and innovation. From the resurgence of Y2K trends to the unexpected comeback of jelly sandals, the season is a feast for the senses and a playground for self-expression. As a seasoned traveler, I've scoured the cobblestone streets of Europe and discovered the must-have items that are defining this summer's style. So, whether you're gearing up for your own European adventure or simply living vicariously through the Instagram feeds of others, get ready to be inspired by these trends that are making waves across the continent.
Jelly Shoes
One of the most surprising trends I've spotted on Europe's streets is the comeback of jelly shoes. These colorful, lightweight, and often sparkly footwear, which dominated the early 2000s, are now making a stylish comeback. My personal favorite is the GANNI x Melissa Flip Flop, available for $185 at The Iconic. These flip flops are not just a fashion statement; they are durable, blister-proof, and a travel must-have. I've been trialling them and have to say they're a game-changer, especially for those long walks through historic cities or beachside strolls. For those on a budget, the Crocs Miami Flip Flop, available for $54.99 at Crocs, is a more affordable option, offering the same comfort and style.
No-Makeup Makeup
Another trend that has caught on in Europe is the 'no-makeup makeup' look. This is all about achieving a natural, sun-kissed glow without the heavy hand of traditional makeup. Products like the Minimalist Perfecting Complexion Stick from Merit Beauty and the Clean Volume Volumizing Tubing Mascara from the same brand are must-haves for this look. These products provide just enough coverage to even out skin tone and enhance natural features without looking overly done up. For a pop of color, Rhode's Pocket Blush and Pocket Bronzer are perfect for adding a touch of warmth to your cheeks and temples. These products are not just about looking good; they are about feeling confident and comfortable in your own skin.
Micro Shorts
Micro shorts are the trend everyone seems to be wearing across Europe right now. These shorts, which were once considered too short for mainstream fashion, are now a staple in many wardrobes. Whether you're styling them with an oversized linen shirt, a strappy bandeau, or a bikini, micro shorts are both comfortable and versatile. Lioness Sundown Low Rise Mini Shorts from David Jones and Tala Stripe Knit Shorts from The Iconic are excellent options for those looking to embrace this trend. These shorts are not just about looking good; they are about feeling confident and free, whether you're exploring the streets of Paris or lounging on a Greek island.
Linen
Nothing says 'holiday' quite like linen, and this season's linen sets are a testament to that. Linen is the perfect fabric for hot summer days, and the Jacie Mini Dress Valencia Stripe from Faithfull and the Linen Blend Off Shoulder Blouse and Pant from Glassons are must-haves for anyone looking to embrace this trend. These pieces are not just about looking good; they are about feeling comfortable and relaxed, whether you're exploring the historic sites of Rome or enjoying a leisurely afternoon in a Parisian café.
Midi Skirts
A midi skirt is the perfect piece to throw on after a long day in the sun. These skirts are versatile and can take you from beach to bar with ease. The Layla Midi Slip Skirt from The Iconic and the Florence Asym Skirt from Summi Summi are excellent options for those looking to embrace this trend. These skirts are not just about looking good; they are about feeling confident and stylish, whether you're exploring the charming streets of Amsterdam or enjoying a sunset cocktail in Barcelona.
Chunky Jewellery
Chunky gold hoops, stacked bangles, and layered necklaces are non-negotiable for a Euro summer. These statement pieces add a touch of glamour and edge to any outfit. The Hali Initial Necklace from Kaarme Jewels and the Beaded Necklace from Cotton On are excellent options for those looking to embrace this trend. These pieces are not just about looking good; they are about making a statement and expressing your personal style, whether you're exploring the art scene in Berlin or enjoying a night out in London.
Scent of the Summer
Finally, no Euro summer is complete without the right scent. Whether you're looking for a sweet, juicy fragrance or a fresh, clean scent, there's something for everyone. The Clean Reserve Caramel Swirl Eau de Parfum from Sephora and the Aerre After Hours from Aerre are excellent options for those looking for a sweet, indulgent scent. For a fresh, clean fragrance, the Kayali Eden Obsessions Miniature Set and the Jo Malone Wild Bluebell Cologne are perfect for those looking to embrace the essence of summer.
In my opinion, these trends are not just about looking good; they are about feeling confident, comfortable, and connected to the places and people around you. Whether you're exploring the cobblestone streets of Europe or simply enjoying the summer sun at home, these trends are sure to inspire and elevate your style.
